The article is devoted to methods of analyses of consumer buying behavior as well as to evaluation of most important factors what influences consumer behavior. This research aims at investigations about the changes in consumer behavior caused by globalization and development of information technologies; it helps to understand the specific factors what should be taken into account in evaluation of consumer behavior. The authors employ well-established quantitative and qualitative methods of research: grouping, analysis, synthesis, expert method, statistic method, etc. Research findings disclosed that there is possibility to introduce new methods for evaluation of changing consumer behavior.
